By Dele Sobowale
Reflects on the challenges businesses face in an unstable economy with a potentially severe devaluation of the Naira. Drawing on his extensive experience, Sobowale shares anecdotes from his career, including his work with Slade Gorton in the U.S., North Brewery in Kano, and his recent predictions during the COVID-19 pandemic.
He emphasizes the importance of foresight in business, particularly in volatile markets. Sobowale stresses that businesses should pay close attention to economic trends, such as exchange rates, to survive and thrive. He warns that failure to anticipate and adapt to such changes, like a potential N2,000/US$ exchange rate, could be detrimental to businesses in Nigeria.
His message is clear: businesses must be proactive in securing their financial futures by understanding and responding to economic signals, rather than being caught unprepared in a crisis.
News Editor