In 2024, Nigeria ranked fifth in the world for time spent on social media, with citizens averaging 3 hours and 23 minutes per day. The data, gathered by Cable.co.uk and We Are Social and shared by World of Statistics on X, highlights Nigeria’s strong online engagement.
Kenya topped the global ranking, with an average daily usage of 3 hours and 43 minutes, followed by South Africa (3 hours, 37 minutes), Brazil (3 hours, 34 minutes), and the Philippines (3 hours, 33 minutes). This positions Nigeria as a leader in social media engagement just behind these countries.
Other nations with notable social media usage include Colombia, Chile, Indonesia, Saudi Arabia, and Argentina, with daily averages ranging from 3 hours and 22 minutes to 3 hours and 8 minutes.
Top 10 Daily Social Media Usage Rankings:
- Kenya – 3:43
- South Africa – 3:37
- Brazil – 3:34
- Philippines – 3:33
- Nigeria – 3:23
- Colombia – 3:22
- Chile – 3:11
- Indonesia – 3:11
- Saudi Arabia – 3:10
- Argentina – 3:08
News Editor