For many Nigerian girls, the first period is a moment filled with questions, uncertainty, and sometimes fear. But now, a new initiative is changing that story. Girls Tag, Nigeria’s first all-in-one period care kit, has been launched to give young girls the tools, knowledge, and confidence they need to embrace womanhood with pride. Leading this movement are actress and philanthropist Mercy Johnson-Okojie and her daughter Purity Okojie, who have been unveiled as co-brand ambassadors.
Girls Tag is more than just a box of products—it’s a complete support system. Inside each kit are premium sanitary pads, overnight period pants, panty liners, disposable bags, and a stylish pouch that makes carrying essentials easy and discreet. But what makes Girls Tag truly unique is the inclusion of Mercy’s new book, “Youberty”, a puberty guide written especially for boys and girls aged 10–13. The book speaks directly to young people in a relatable way, helping them understand the changes in their bodies and reminding them that growing up is something to be proud of.
Mercy Johnson-Okojie explained why she chose to be part of this project: “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence.”
Her daughter Purity, who is herself navigating the early stages of adolescence, represents the authentic voice of young girls across Nigeria. Together, Mercy and Purity show that puberty is not something to hide—it’s a journey to embrace with courage and dignity.
The team behind Girls Tag, led by Eddie Madaki and Oche Ejiga of iBlend Services, emphasized the importance of this partnership: “Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag.”
Girls Tag will be available nationwide in Q2 2026, through retail outlets, pharmacies, and malls, as well as direct sales via the official website and social media handle @girlstag.ng.
With Mercy Johnson-Okojie and Purity leading the way, Girls Tag is more than a product launch—it is a youth movement. It is about giving girls the confidence to talk openly about their bodies, to feel prepared for the changes ahead, and to step into womanhood with pride, knowledge, and strength.
Gloria